LEOM

Digital Growth & E-commerce Platform

Wellness Brand Online Presence

LEOM is a holistic wellbeing brand built to empower a modern community to live with purpose by aligning body, mind, and soul. Originally founded as a space for transformation, the brand bridges the gap between ancient practices—like yoga and breathwork—and the fast-paced modern world. Through a bold and cohesive identity, LEOM serves as both an educator and a sanctuary, making deep spiritual alignment accessible to those seeking to reconnect with themselves and belong to a tribe.

ROLE

Creative director, Designer.

TEAM

Leonardo Moreno - Client, Copy
Feelmakes - Photographer

DELIVERABLES

Website, Emails, Shopify store.

TOOLS

Squarespace, Shopify.

View Live Website

Strategy Overview

Problem

LEOM needed a centralized digital platform to unify its fragmented brand presence and automate bookings, e-commerce, and community engagement.

Opportunity

Organize multiple revenue streams into a clear, high-performance user experience while elevating the brand with a bold, premium wellness identity.

Audience

Driven urban professionals seeking meaningful wellness experiences and a community space to disconnect from digital burnout.

Concept design

Moving away from traditional muted "zen" palettes, the visual identity uses high-contrast elements and strong typography to reflect the power of breathwork and the discipline of yoga. It is designed to feel immersive and energetic—a digital extension of the physical energy found at a LEOM’s services.

Design elements

Sample font display showing the font name 'Space mono', the alphabet uppercase and lowercase, and numbers 0 to 9.

FONTS

COLOR PALETTE

A light green background with black text reading '#9dab87' in the bottom left corner.

Solid dark green color with code #0a3933 at the bottom left corner.

Patricia Machin Miami Portfolio Designer Art Director A plain beige background with the color code #f5d37d

A plain curtain or fabric with a small alphanumeric code '#e5e3dc' at the bottom left corner.

Sitemap

Patricia Machin Miami PoA flowchart diagram with the title 'Home' at the top, branching into four sections: 'Services', 'Smile Human Shop', 'About', and 'Contact'. 'Services' further branches into 'Private Sessions', 'Corporate Flow', and 'Retreats'.

screencapture-leomcommunity-about-2026-02-01-19_41_24.png

screencapture-leomcommunity-home-2026-02-01-19_40_27.png

screencapture-leomcommunity-services-retreats-2026-02-01-19_42_48.png

screencapture-leomcommunity-services-corporate-flow-2026-02-01-19_42_25.png

screencapture-leomcommunity-services-private-sessions-2026-02-01-19_42_00.png

screencapture-leomcommunity-smilehuman-shop-2026-02-01-19_40_50.png

E-commerce platform

A young woman with braids, smiling and sitting on a light wooden chair. She is wearing a green T-shirt with the words 'smile human' printed on it and blue jeans, accessorized with small hoop earrings and a bracelet.

Patricia Machin Miami Portfolio Designer Art Director Back of a black hoodie with a white text message that says, 'You are in the flow.'

Young woman wearing a beige baseball cap with the words "smile human" printed on it, holding the cap with both hands, dressed in a white sweatshirt, posing against a white background.

Patricia Machin Miami Portfolio Designer Art Director A white candle in a glass jar with a black lid, labeled 'Smile Human' and 'you are in the flow'.

Patricia Machin Miami Portfolio Designer Art Director White water bottle with black cap and black text that reads "YOU ARE IN FLOW". Attached to the cap is a black carabiner.

Patricia Machin Miami Portfolio Designer Art Director A man with curly hair and a beard sitting on a white cube, smiling, wearing a white t-shirt with the words 'smile human' printed on it and light blue jeans.

A man wearing a green hoodie and dark pants, carrying a black tote bag with white text that reads 'smile human' over his shoulder, standing sideways against a white background.

Patricia Machin Miami Portfolio Designer Art Director A travel mug with a handle and a straw, featuring the text "you are in the flow" on a plain white background.

Patricia Machin Miami Portfolio Designer Art Director A young woman with long red hair smiling, wearing a white tank top with the text 'smile human' and blue jeans, standing against a white background.

Patricia Machin Miami Portfolio Designer Art Director Black tote bag with white straps and the phrase "you are in the flow" printed on it against a plain white background.

Patricia Machin Miami Portfolio Designer Art Director Laptop keyboard with a motivational sticker that says 'Smile Human, You Are In The Flow'.

Patricia Machin Miami Portfolio Designer Art Director A young man wearing a black tank top with the words 'smile human' written on it, posing against a plain white background.

Product Launch & Lessons

LEOM is a case study in scaling personal impact through digital cohesion. Beyond creating a visual identity, I engineered an all-in-one platform that facilitates growth across multiple sectors: private coaching, corporate wellness, and physical products. This project demonstrates my ability to take a founder’s vision and translate it into a professional, scalable brand system that fosters genuine human connection in a digital-first world.

KEY RESULTS:

Streamlined Conversion: Integrated a seamless shop and booking system that turned followers into active community members.
Elevated Brand Authority: Established a premium digital presence that reflects LEOM’s status as a Lululemon ambassador.
Educational Impact: Created a content structure that prioritizes community education, making the benefits of the services clear and accessible.