ODYSSEY
Multi-Platform Media Campaign
Cross-Channel Visual Strategy
This micro-campaign for Odyssey was developed at the “Turn your ideas into ads with AI” workshop at Miami Ad School, under the mentorship of Amaranta Martinez "Superama" and Wildy Martinez.
ROLE
Art Director, Designer.
TEAM
Maite Escobar, David Cohen, Clara Calvo.
DELIVERABLES
Digital assets for street ads and social media campaigns.
TOOLS
Midjourney, Adobe Creative Suite (Photoshop + Firefly).
Strategy Overview
Problem
Odyssey needed a multi-platform campaign to translate its message into a new visual narrative and strengthen brand presence across digital and physical channels.
Opportunity
Create a bold campaign that maintains narrative consistency while standing out visually in a saturated media landscape.
Audience
Young, active individuals who value physical performance, mental focus, and healthy habits. They seek brands that support a balanced lifestyle and align with their interests.
Concept design
The concept places the Odyssey can as a calm protagonist of chaotic, surrealist and playful environments. By surrounding it with stimulating elements that allude to the product’s ingredients and effects, we created a visual journey. The goal was to position the new design as the centerpiece of a vivid, sensory-driven world. This contrast inspires curiosity, inviting the audience to dive into the world of Odyssey.
Moodboard
Assets
