ODYSSEY
Multi-Platform Media Campaign
Cross-Channel Visual Strategy
This micro-campaign for Odyssey was developed at the “Turn your ideas into ads with AI” workshop at Miami Ad School, under the mentorship of Amaranta Martinez "Superama" and Wildy Martinez.
ROLE
Art Director, Designer.
TEAM
Maite Escobar, David Cohen, Clara Calvo.
DELIVERABLES
Digital assets for street ads and social media campaigns.
TOOLS
Midjourney, Adobe Creative Suite (Photoshop + Firefly).
Strategy Overview
Problem
Odyssey required a new multi-platform media campaign to translate its mission into a high-impact visual narrative. The objective was to design a strategic suite of digital and physical assets that communicate brand authority across diverse channels, ensuring a seamless story-driven experience. By aligning creative execution with marketing goals, the campaign was built to move audiences from initial brand awareness to active participation.
Opportunity
The primary challenge was maintaining narrative consistency across varied mediums, from social media content to large-scale physical activations. This provided a unique opportunity to push the boundaries of traditional campaign design, using a bold, multidisciplinary aesthetic to differentiate Odyssey in a crowded media landscape. Success is measured by a unified visual identity that scales effortlessly, driving increased brand recognition and audience retention.
Audience
The campaign targets "Modern Explorers"—curious, tech-savvy individuals who value depth, storytelling, and high-quality production. These users are often overwhelmed by fleeting digital content and seek more immersive, intellectually stimulating brand interactions. They are motivated by a desire for discovery and authenticity, responding best to intentional design that feels like an invitation to an experience rather than just an advertisement.
Concept design
The concept places the Odyssey can as a calm protagonist of chaotic, surrealist and playful environments. By surrounding it with stimulating elements that allude to the product’s ingredients and effects, we created a visual journey. The goal was to position the new design as the centerpiece of a vivid, sensory-driven world. This contrast inspires curiosity, inviting the audience to dive into the world of Odyssey.
Moodboard
